So it’s a done deal. You’ve seen the proof, heard enough, and now you’re dead set on building your MLM home based business using the internet. What you need now is a targeted MLM lead generation strategy that will flood your website with tons of quality, targeted traffic fast. So, allow me to hook you up with my buddy and pal, Article Marketing.
Honestly, who pulled this rabbit out of the hat? I don’t know and I don’t care. I would just like to be their butler for a week, I feel so indebted. And that’s because article marketing pumps traffic to your website like a fire hose hooked up to a hydrant at full blast. It builds back links like crazy and elevates your authority status. Which means if you’re doing things right, your MLM lead generation efforts are going to go through the roof and maybe then you’ll finally start making some dough with your MLM home based business.
That said, I am going to preface this by saying that there are a few key elements you have to get right. Article marketing is a great MLM lead generation tool, but you’ll waste a lot of time and effort if you don’t stick to the following simple guidelines.
Don’t launch the word processor unless you’re done researching your niche keywords. Keep in mind that writing articles for your MLM home based business is not a hobby. You want to generate MLM leads and you can’t do that unless you target specific, relevant niche keywords that draw your target audience to your article and then funnels them to your primary website. Please make sure you know what your niche keywords are first, and then use that list of keywords to generate a list of potential article topics. Otherwise you’re high-jacking your SEO and MLM lead generation efforts.
Once you check off your keyword research off your list, you can go ahead and start drafting articles. As you start to put your content together, make sure to ask yourself: is this content valuable, compelling and professional? Remember that the goal of article marketing is not explicitly geared at generating MLM leads. Article marketing creates personal brand exposure and helps you form relationships with folks who like your stuff and thus become viable leads and prospects later on. That said, you’ll want to economize on words. Try to keep your articles relatively short at 500-800 words because you’ll need to submit unique versions to multiple directories for this to work. Otherwise, you’ll be tagged for duplicate content and lose out on the SEO benefits of this strategy.
Now, as far as structuring the actual content of your article, here’s an important word of advice. Do not keyword spam your article. There’s a lot of debate as to how big a role keyword density still plays in SEO. My general rule of thumb is not to compromise the quality of my article just because I’m trying to achieve a 2%-5% keyword density ratio. It’s not fair to my readers, and I believe other SEO factors are now making keyword density less relevant. You’re better off writing a compelling and interesting article that has a good story line and flow, rather than trying to make sure your keywords are generously sprinkled all over the place.
Oh, and speaking of story line and flow, make sure you take the time to develop or establish your own voice and personality. Remember, people want to find reasons to connect with you. Don’t just treat article marketing as another MLM lead generation tactic. Remember to brand YOU by showcasing yourself as a genuine person and expert who wants to be helpful. Let that persona come out in your writing. And for goodness sake, don’t mislead or bore your readers. Always shoot for valuable, compelling content with a touch of light hearted humour if you can squeeze it in. Remember, give the readers a reason to follow you to your primary website and connect with you again in the future.
Now, a critical key to effective MLM lead generation using article marketing is consistency and frequency. The goal is to create as much traffic activity pointing back to your primary websites so you can give yourself more exposure. That means writing content on a consistent schedule every week and submitting a good number of unique versions to as many article directories as possible.
And hey, if you want to step it up a notch and generate even more traffic and MLM leads, subscribe to as many social networks and bookmarking sites and post a link to your articles there. This is a very effective strategy to improve content syndication and generate quality back links from high page rank websites. You should also look into automated article spinning software to generate hundreds of unique versions of your article in a fraction of the time it would take to do it manually. But consider yourself warned. Not all article spinning software is on equal ground. Many will produce unreadable, low quality articles that will likely be rejected by the article directories. So be careful and be diligent about your research if you’re going to use these.
There’s a basic formula I use to make the most out of article marketing and generate MLM leads. I have posted this on my blog and it explains the optimal process by which you can maximize the impact and effectiveness of your article marketing. Follow the link on this article’s resource box to read the post and make sure to take note of the secret tools I leverage to put my MLM lead generation on the fast-track using content marketing. This is basically what I do to rank on the first page of Google when I target specific keywords. And honestly, anyone can copy the same formula and do this.
And there you have it. Article marketing is alive and rocking. Personally, I think it ranks among the top traffic generation strategies and is rivaled only by video marketing in speed and efficiency. Once you have the right tools in place, generating quality MLM leads is a snap with this powerful MLM lead generation strategy. So stop reading and start writing already. Your leads are waiting.
You can catapult your network marketing lead generation to a whole new level if you know how to use the power of article marketing. Feel free to steal my exact 5-step article marketing blueprint to generate tons of free MLM leads for your MLM home based business.