One of the main features of the society we live in is that it is very focused on consuming, on purchasing. We have made the transition from a society who was producing its means of survival to one who would rather buy them if they are available. Advertising is a force today as it gives directions to the general public concerning what to buy for a living. But lured by beautiful images people find themselves buying things they don’t really need. Impulsive shopping is a generalized phenomenon in malls or general stores.